■ Las peticiones de adelanto de la renta se han cuadruplicado a raíz de la crisis del covid-19.
Barcelona, November 27, 2020 – Advancing begins a new stage of growth with the addition of Rafel Saurí as CEO. Saurí -former CEO of Wonga- has held senior positions in organizations such as Banco Sabadell, GE Capital, Barclays and BBK and accumulates more than 20 years of experience in the financial sector.
“The acceptance of our product has been very good during the first year, and we now expect to expand rapidly during the second year of activity,” explains Rafel Saurí, CEO of Advancing.
To achieve this, the company will reinforce both its B2C (owners of rental properties) and B2B (real estate agencies) recruitment strategies.
In addition to penetrating the market and achieving very good results, 2020 has also served to cement Advancing’s growth for the upcoming years. In recent months the proptech start-up has closed partnerships with the College of Apis of Catalonia, real estate franchises such as Alfa, and Remax and Inmovilla, the leading real estate CRM in Spain. All these agreements have allowed the network of Advancing Partners -which all have the exclusive right to offer these services to their clients- to reach 750 agencies throughout Spain. This capillarity will be key to the growth of the company in the upcoming months.
Another factor that has positively impacted Advancing’s business is the covid-19 crisis. “In the wake of the pandemic, landlords’ concerns are at an all-time high. Requests for rent advances have multiplied, as they enable landlords to obtain liquidity quickly and protect themselves against possible non-payments by tenants,” Saurí emphasizes. Between February and September, requests for rent advances quadrupled.
The network expansion associated with partner agencies, the liquidity and security demand from landlords and the launch of new products – in the upcoming months the company will start marketing a new service: Advancing Month to Month – will be key for the expansion of Advancing in 2021, whose business is expected to increase by 500%.